How much do you value water? Is it something you think about, or do you take it for granted?
"Valuing Water" is the theme of this year's World Water Day, celebrated each year on March 22. Declared an international day of awareness by the United Nations back in 1992, World Water Day exists to celebrate water and raise awareness of the 2.2 billion people on Earth living without access to safe water. But it’s much more ambitious than that.
An ambitious goal
A core focus of World Water Day is to support the achievement of the United Nations’s Sustainable Development Goal (SDG) 6: water and sanitation for all by 2030. That’s less than ten years from now, which means we need to act quickly and deliberately to make a difference.
Positive ripple effect
At Soho Waterworks, we are doing our part to spread awareness of the value of water by supporting independent bottlers of pure, natural, sustainably sourced water, and sharing what we learn along the way. For us, sharing knowledge is a small drop capable of making a big ripple. The more we collectively understand about water, the closer we'll get toward a world that is able to provide Clean Water For All™.
Asking big questions
We’ll be the first to admit that our learning has just begun. As we explore the world’s water brands, bottlers, and sources, we find ourselves digging deeper into the well of information, and calling out misinformation when we see it. We’ve spent hours learning about the chemical additives that many big brands use to offset the taste of plastic packaging. We’ve pored over pH scales, striving to understand what makes water taste “good.” We’ve refreshed our memory of the Earth’s water cycle to remind ourselves how saltwater becomes freshwater. But one of the simplest questions left us stumped.
Where does water come from?
In our minds, understanding water means going back to the beginning — literally. So to celebrate World Water Day, we did our homework, consulted with a physicist specializing in the evolution of the galaxy, and found an answer. We are thrilled to share what we’ve learned about the ancient journey of Earth's most remarkable natural resource. Because in our minds, the more we know about water, the higher its value becomes.
Soho Waterworks is actively researching potential charitable partners who share our mission of prioritizing Clean Water For All ™. We are particularly interested in pursuing relationships with hyperlocal organizations in the New York/New Jersey area, and are open to suggestions from the community. If you know of or represent an organization that might make a good fit, we would love to hear from you.